Marketing Manager

Marketing Manager

Objective:
Increase awareness of the GlasWeld brand and products through traditional and digital media channels.

Duties & Responsibilities:

Website – customer first orientation

  • Working knowledge of WordPress
  • Site administration
  • Online store administration
  • Cloning the site and store for International Distributor customers
  • SEO strategy and activities
  • Pay-per-click strategy and administration
  • Blog management

Social Media

  • Where do we need to be?
  • Active posting schedule of pertinent information

Advertising

  • Working knowledge of Adobe Creative Suite: InDesign, Illustrator, Photoshop
  • Media plan and execution
  • Copy writing
  • Newsletter
  • Digital marketing activities
  • Email promotions
  • Collateral materials
  • Order forms
  • Marketing materials for our customers

Public Relations

  • Research opportunities
  • Create and issue Press releases

Trade Shows

  • Research show opportunities
  • Make recommendations
  • Create schedule
  • Track deadlines
  • Assign tasks
  • Coordinate show materials
  • Coordinate travel plans and accommodations

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